Google Optimization

Google auditorium is the widest in the world, far exceeding the audience of other search systems. In the Russian segment of the Internet, this search falls to Yandex a few times. But in American and European Google segments, number one. They always use people of different ages and social groups to search for goods, services and other information. That's why. promotion and optimization of sites Google is relevant to the resources of any subject and focus.

The advantages of moving the Google site include:

• High quality of traffic. The searcher is believed to be using the most solvent audience, ready to undertake various conversions.
• Low cost of progress (in many areas much lower than in Yandex).
• fast. In Google, the renewal of extradition takes place very often, so the result can be seen at a short time.
• stability. Despite the system ' s dynamism, Google search algorithms rarely change dramatically. The optimization of resources under this system is therefore particularly relevant in integrated advertising campaigns.

Google, where do we start?

First of all, we need to find out if your website is indexed by a Google search robot. To this end, it is necessary to enter the site search line: the name of the site, and the searcher will issue all the pages Google has entered its base and which users can find. If that's not the case, you can tell Google that there's a website. This will accelerate the indexing process. In order to keep track of resource scanning, the Google web-master account needs to be established, the optimization process is greatly facilitated.

We're working on metatists.

Headings or " staircases " are important metadata that influences progress. In fact, largely on the basis of it, the search robot concludes the page. The site ' s optimization begins with correct headings, and it is important to take into account the following recommendations:

• The contents of the headings should correspond accurately to the page. In doing so, they should include the necessary keywords and be readable and understandable to users.
• Each page should have a unique title.
• The name should be short and informative. While Google allows for the use of much more words in the title than the browser line, it would be better to cover a more concise and substantive title.
• It is unacceptable to automatically generate the name of pages in the website management system.
• The optimization should take into account that Google likes direct queries in the heading.

For other metadata, such as descriptions and keywords, their use is not so important and they have little impact on progress. But filling these fields is a good sign of good tone in optimizing the Google site. It should be noted that Google often takes a description from the description to form snipes, so write a user-friendly text.

We don't save on the host.

The response time and the rate of downloading of pages have a direct impact on the website ratings of the search system. Put your resource on the quality hosting will have a positive impact on its ranking.

Only a unique content. Without that, it's impossible to move the Google site. Even if you move the news portal, it needs to be rewritten prior to indexing the robot material, " clean up " information before posting. In particular, duplication of information within the website should be avoided. If this is not possible, at least manually close the text from indexing the search robot in the RV file.txt.