Virus Marketing In Social Networks
Virus marketing is one of the marketing technicians that has recently been active in Internet relays.
The meaning of the term “virus marketing” is sufficiently precise. The essence of viral marketing is to create a content (text, video, audio recordings, photographs, drawings, etc.) that users would like to be able to share with their acquaintances themselves. In fact, the main channel of transmission of viral content is not from a broadcast advertisement to a potential consumer, but from one consumer to another. It is estimated that, on average, each user interested in some content transmits information about it to three other people, which also creates a " virus " proliferation effect.
Successful viral marketing requires two dimensions: a true quality content that can be shared by the target audience, and a carefully designed dissemination strategy. The main initial challenge is to find people, communities or sites within the Network that are likely to be viral, and to provide data in such a way that they are minimally similar to the advertising of a particular company, product or service.
Opportunities viral marketing In the Network, the number of Internet users has increased significantly over the past few years, improving the quality and speed of access, creating a large number of mobile devices with full Internet access, and increasing popularity of social networks where the virus content is more and more easily spread.
Virus marketing provides a significant increase in product or service recognition. Since traditional advertising is often or is not in response, or even negative because of its obvious obsession, the main advantage of viral marketing is a high level of confidence in the information that comes to the CA representative from his friends and familiars.
Viral marketing history
The idea of viral marketing was first presented in 1994 by Douglas Rushoff, the author of the Media virus. The term “virus marketing” was first used in 1996 by Professor Jeffrey Report, Harvard Business School, author of The Virus of marketing.
