Types Of Context Advertising

Context commercials are one of the kinds of Internet website commercials. The principle of contextual advertising is based on the content of the promotional material and the page on which the material is broadcast. The definition of context advertising follows its main advantage - it is shown to consumers interested in the goods or services. This is aimed at target audiences, potential customers and advertising partners.

The format of the context advertising. Context ads are two kinds. These are either text announcements or graphic banners, sometimes accompanied by short text blocks.

Main context advertising:

1. I'm looking contextual advertising. Advertisements are made near the search results on a specific request. Most of the context advertising blocks are located on search results or on the right side of the page. In addition, 2-3 announcements are issued, from search to 10 advertisements. For other forms, search context advertising has a clear advantage: the user ' s interest in searching, as well as a large audience, owing to the number of daily visits to search engines.

2. Thematic context advertising. Transfers to sites (web resources) close to the advertisement text. These could be thematic portals, news sites, blogs and a lot of other things. The announcements are shown on both the main and the home pages of the websites. Normally, quality resources are chosen as the site for the show, i.e. sites with high daily attendance. The thematic context advertising is less user-oriented than searching because the user is no longer interested in results. And his further actions are only speculative, he can both go through the ad and miss it.