Context Advertising Manager
If Google Analytics and Yandex. Metriki are not connected to the company ' s website, the context advertisement manager is connected to the analyst system ' s site on his own or her software.
It also ensures that Google Adwords and Google Analytics are linked and UTMs are used in the Yandex to track effective channels.
The campaigns monitor statistics, compare the efficiency of different channels and one channel over different periods. Studying how the advertised users act on the website. Uses calls tracking services to find out how many calls they made.
Regularly takes stock of all campaigns and sites, decides on the development of successful directions and the elimination of less profitable channels.
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