How Websites Move

This article is written as a supplement to the series of brief lectures on the development and promotion of sites I read in Moscow School of Scokovo. She's addressed to my study colleagues and anyone who has to instruct them to move the website. Thank you for your attention, Oleg of the Skovodnikov.

So the right promotion of the site is a complex composed of SEO, contextual advertising and social media promotions (with subsequent results analysis). If moving your website isn't complex, it's not right. I recommend that an analysis of progress be initiated with the examination of these three pillars (e.g. others, but this is outside the scope of the short article). Before starting the progress analysis, it is always useful to look at its site critically, to present the impressions of its customer, to compare to the competition websites. Very often, progress analysis has to be delayed because it is clear that the site is very weak and should begin with its reconstruction.

Let's check the SEO.

To begin with, we need to clarify what requests are for your website that are really selling and compare them (a) with the requests that visitors actually come to your site now (to look at the counter) (b) with words that aim at the work of your external or internal optimizers. Always question the list of key words, analyse it on your own and ask for justification for the people who made it. It's useful to compare the list of requests for your website to similar sites. In the words, it was further found useful to perform the simplest test of the optimization process, with the main factors affecting the site ' s position in search systems: texts, references and behavioural factors.

Check the lack of fatalities to make mistakes.

Fatal factors for the future development of the site in search engines (at the time of writing of the article) can be recognized by the complete absence of the text on the front page and the flash menu of the site needed for search engines. An example of such a site could be a site

Review of the SEO orthography of website texts

Find out the main request on which the site is being promoted and check that it is:
In TITLE (CLUDING REQUIREMENT + three words)
In KEYWORDS metadata (10-15 key queries)
and Description (description of the site including key queries)