Seo Textbook
We are launching a series of articles on the training of starters in the promotion of sites. There are many courses and teaching materials, but most of them are either outdated or lack practical value.
Our SEM textbook will tell us about the Azah. SEO website progressusing your own practical experience.
The training is provided by SEM, which means Search Engines Marketing. In the current realities, SEO has evolved into something more than presupposing the purchase of references and the re-circulation of pages, so we decided to prepare our layouts precisely in searching marketing (of course, SEO).
Before starting to study the material, two important videos of the Yandex webmasters ' schools are offered, these are official " website promotion regulations " , which have been reiterated by Yandex specialists in October 2015.
- There's no wolf pill to put a site on the TPR.
- If business is ready to be the first in the business environment, it'll be the first on the Internet.
- The impact of the factors on ranking is constantly changing - today's good, tomorrow's not good, the day after tomorrow is bad. Thus, website owners have to build (promote) their site under changing search systems algorithms.
Our teaching materials will be structured according to the type of factors affecting site ranking:
Page / textual
- Basic text ranking.
- Dop. textual ranking: characteristic words, BM25 et al.
- Orphography.
- Uniformity of text material.
Technical
- " Vernea " (without surplus) site indexation.
- Microproof.
- Regionality of the site.
- Cross is browser.
- Sustainable website work.
- Web speed.
- HTML code.
- Mobile version (for Google mobile search).
Commercial
- Exhausting contact information.
- Active and adequate prices.
- Actual inventory.
- Different modes of service delivery, delivery and payment.
- Ordering through the website.
