Estimated Site Attendance
Depending on the time frame under review or the frequency of visits, different types of audiences are identified: maximum audience, irregular audience, permanent (weekly or monthly), active audience, audit core. The quantitative estimates of these Internet user groups are recorded on a web-based analysis. The maximum audience of the site over a period of time corresponds to one of the main indicators site visits - number of unique visitors.
From a qualitative point of view, the site ' s audience is distinguished. An online question is the main method of qualitative examination of the audience.
Various resource promotion technologies are used to attract audiences with certain characteristics (age, gender, social status): search optimization, purchase and placement of links (e.g. reference exchanges), promotion of different types on already popular sites, and organization of ad hoc networks.
Maximum audience[manage]
The maximum audience is visitors to the site, who had at least one experience of visiting during the period under review.
The target of the maximum audience estimates how many people saw the site. We'll have the maximum audience involved in the advertising campaign, and there's a full coverage of the advertising campaign, one of its main indicators. It is on the basis of these data that many values are calculated: CPM, ROI (investment design indicators reflecting the rate of return of investment funds) and others.
Permanent audience[manage]
Permanentin the private case, a week ' s audience or one month ' s audience are website visitors who regularly visit a site with some frequency over time, such as a week ' s audience, all who visit the site at least once a week. The frequency of the site visit (Site Frequency) is determined. Measured as a site visit by a unique user per unit of time. The use of the site ' s frequency to analyse the efficacy of the Internet relays is common to websites with regularly updated content.
