Web Strategies
Findings make the rules of the game more difficult. In July, Yandex launched a beta version of the islands, last Friday, on his 15th anniversary, Google annoyed a new search algorithm Hummingbird, who will “humanize the search”. Given the context of the search request, the location of the user and the design of the search phrase will be able to understand the meaning of the request, not simply to recognize the search words. The search is getting closer to the user, but beyond the optimist? Not exactly, it's important today to work not so much with references as with the resource itself. In this article, we will discuss an effective SEO strategy for young sites.
What prevents a new site from entering TOP-10
In ranking sites, search systems take into account many different factors, including age, themes, resource quality and other indicators.Competition in the subject-matter is significantly influenced, with more sites present in this area, the more difficult it is to enter TOPs. Search systems try to show users not only relevant but also " reliable " sources, old-fashioned sites, not only one year of market and quality services. Therefore, there is a filter in search systems that prevents young and new sites from entering the first page of extradition, especially on high-frequency requests, first it is necessary to earn the trust of both users and search systems.
Effective SEO-strategy
If the resource is young and not yet sufficiently resourced for search systems, its development and internal optimization are essential:- Start with the competition analysis. There's no need to say that the enemy always needs to know his face. Note how competitors manage the site ' s structure, which sections are described as goods or services. The site should be at least as low as the TOP competitors and, at most, exceed them at the time of launch.
- Collect and analyse the most possible list of key requests (including PM and NF) and develop landing pages. This work is very important to be done at the site stage, thus preventing many typical mistakes (such as the incorrect resource structure). Keep in mind that this is a key step on which all further progress is based, so that it is not necessary to collect requests and optimise the viability of the landing lips on your own, and it is best for professionals to do so.
- Actively maintain the new site especially for the first year after the launch. It is not enough to just launch the site and forget, new materials need to be continuously added, product descriptions updated, and information posted and posted is still relevant. This should be a permanent part of your work.
The site should develop and search systems should see that the project is alive and able to provide users with answers to their search requests. - And only after the search engine is on the site, you can connect the move. Such a strategy will ensure that the site ' s position is as natural as possible.
References
For new sites, the purchase of links should be slow and gradual in order not to be subject to the authorization of search systems. The increase in the volume of the external reference environment should look natural for search systems.TIC and PR
As long as the site is young, no one knows and no trust in it, PR (the " importance " of the web page) grows very slowly, 1-2 a year or two. TIC shows credibility Yandex's catalogue site Increasingly, this indicator is generally not particularly informative for users.Rate of traffic proportionate to content
The more interesting content, the better the traffic on the site! This applies to resources of any age. Young websites will be the first to give NF traffic. How many visitors will come to you after adding a new article on the website, it's hard to say, everything depends on the subject and competition, and on the quality of the content itself. For example, for Internet stores, continuous updating of content in a product card is an effective way to attract additional traffic. A great example of our practice is the Frisbee Internet store. Thanks to literate content, the flow of a young resource has doubled every month.Another example is the information resource of the Avtovsex, which belongs to the Lolding of Moscow Soldiers. With the creation of a web page with useful thematic information, the resource flow has been increased three times a year and a half.
Don't forget the value of advertising.
During the " growing " phase, the site will be supported by any additional sources of advertising, as they attract users. As a result, the resource becomes more known, and if it is still in the process of content and skill, there is a growing behavioural factor that indirectly affects the issuance and credibility of the search system.Assess effectiveness
Ongoing analysis and evaluation of search traffic:- Where, according to what pages the website is moving;
- How many users spend time on the site on these requests;
- Whether or not they are targeted;
- Can something be changed on landing pages to improve basic indicators: rejections, time spent by users on the page and number of page views;
- Set targets and monitor conversion, this information will be useful later in reporting.
