Promoting The Site That It Is
Promotion of the site This is part of marketing, given that the site is a product per se or is a tool for promoting another product. The promotion of the site as a commercial product has the ultimate purpose of extracting profits in a simple or direct manner.
As a marketing element, the promotion of the site includes common marketing principles. On the other hand, progress has certain properties, as it is an Internet product and, although the Internet has been a long time ago, the promotion of the site is a rather new and sustainable technology that has just begun to emerge.
Promotion of the site through search engines
If we move on to consumers and other competitive products, the Internet product (site) moves towards consumers and competes with equivalent products (sites) through search systems. Systems can stall or stop progress, can speed it up. First of all, the promotion of the site involves the examination of the mechanism used by search engines. If the mechanism is understood, the technology of promotion is focused on it. A set of technologies, techniques and secrets for searching the site is called search optimization of the site.
Search systems assessment
Users ' access to the site is achieved by an original unique content that is relevant and relevant, as well as continuous updates that encourage the return of visitors. In competition with other equivalent sites, skirts play a major role, i.e. user-friendliness of the site, and the ability of the visitor to easily find information. Ultimately, the assessment of search systems is expressed in:
- Number of requests for the site in search results
- of these requests
If, in response to a request from the user, the site is available in the first releases, it provides a greater influx of new visitors and increases in other indicators.
On the promotion of sites in search systems, optimists focus on two search giants: the Google legislator and the strongest search system in the Russian-speaking zone, Yandex. The website ranking algorithms have different systems. In some respects, they are similar, in others, with specific differences. Therefore, optimists take different nuances when moving. Estimates of search engines expressed in
